It’s almost Thanksgiving. Oh my. At the mention of that word, I start thinking of Christmas, and inevitably wondering if it makes sense to buy gifts for my loved ones that may be a little off the mark and a little more expensive—but that will help people in need.
“Cause marketing,” it’s called. I’m sure you’ve seen the ads. Buy a “compassion scarf,” one urges, and help poor women in India. These kinds of pitches always tug at me, and it’s gotten worse since